About us
Building Prosperity Together
Our Values
We believe in building local capacity, honoring relationships, and approaching our work with transparency, accountability, and a deep commitment to delivering meaningful results for communities.
Our Mission
We help ensure vital resources reach the rural communities that need them most, supporting opportunity and prosperity close to home.
Our Team
CEO
Rachael Maddock-Hughes, Founder and CEO, is a leader in rural development. Her expertise bridges the non-profit, private and public sectors to create the greatest impact for rural communities in the US and around the globe. Her focus on scalable, sustainable solutions has helped communities revitalize downtown business districts, connect communities to broadband, address emergency homeless housing, build future-responsive sectors (Blue Economy), provide communities with resources to secure more state and federal funding, and much more. She focuses on building local expertise and capacity, and supporting locally-driven solutions.
Senior Broadband Advisor
Joseph Franell has over 25 years of telecommunications experience. He served as a governor-appointed member of the Oregon Broadband Advisory Council (OBAC) representing rural interests for 13 years, and as the Chairman of the Council 12 years. The Oregon Business Magazine has called Joe, “The Rural Connector” because of his effective leadership in bringing broadband to rural markets in Northeastern Oregon, Southeastern Washington, and the Mid-Columbia River region. Joseph has been active as a speaker, writer, and guest on local and national radio shows.
Communily Development Advisor
Lisa Norton, MSW, is a member of the Confederated Tribes of Siletz Indians, where she resides and works as the Assistant General Manager. She has more than 20 years' experience in a variety of capacities, including Tribal Court, TANF, Child Welfare, Enrollment, Mental Health Research, and Small Business Development.
Our Partners
JSI
JSI partners with broadband providers to shape connectivity solutions across rural America, helping close the digital divide.
JSI
CUSP delivers reliable IT and communication solutions in some of the most challenging environments, helping communities and organizations stay connected and secure.
Breaking Point Solutions
Breaking Point Solutions provides a suite of powerful, web-based broadband planning tools tailored for unserved and underserved areas.


